By Picture Oxford Street on a grey November day: buses, crowds, a BOSS store across the road. And behind the glass at Selfridges sits a Ferrari painted from pink to blue, with a yellow Grotti sign on the pillar next to it. That’s the Grotti Cheetah, the one West Coast Customs built for Rockstar, and it has a price tag: £1 million, or about $1.3 million.
The car is the centrepiece of Selfridges’ Visit Vice City pop-up at The Corner Shop, open from November 9 to 28. You can’t add it to a basket. According to the Selfridges page, it’s “available to purchase for £1 million via Selfridges Personal Shopping”, so a buyer has to talk to a person first.
What you get for a million
Under the paint it’s a Ferrari Testarossa, reworked by West Coast Customs to look like the car from the game. It’s the same Cheetah from the six real GTA 6 cars the Los Angeles shop unveiled a few days ago, and the only one of the six with a price.
The details are what sell it. The fade runs from sky blue at the nose to hot pink at the tail. The Ferrari prancing horse has been swapped for the Grotti rearing rabbit, on the badges and on the sign above the car. And on the back there’s a Leonida plate reading “VCE CTY” with “Goodtime State” underneath, the kind of thing you’d only notice if you walked all the way round.
A V8 in the game, a flat-12 in the Ferrari
Here’s the bit that made me look twice. The spec sheet that went out with the build lists a 4.9-litre naturally aspirated V8, and that’s the Cheetah’s engine in the game too, as on our Grotti Cheetah page. But a stock Testarossa has a 4.9-litre flat-12, twelve cylinders lying flat, which is half the reason the car is so wide and low at the back. Same displacement, different engine.
In a game that’s an easy line to write. The engine is a sound file and a few numbers in a handling table, and nobody opens the rear deck. In a real car someone has to decide what actually sits under those louvres, and nobody has said whether West Coast Customs touched it. If you’re the one spending the million, that’s your first question for Personal Shopping.
The rest of the shop
The Cheetah isn’t alone. The pop-up carries more than 60 GTA 6 products, from Burger Shot uniforms to basketballs, and the top of the clothing range is a Goodtime State varsity jacket at £2,500. Next to the car, that almost counts as a bargain.
Honestly, I love this. It’s absurd, it’s very Vice City, and it’s the most expensive pre-order bonus I’ve ever seen. But you’re paying for the rabbit, not the Ferrari. In eight days anyone with the Ultimate Edition gets their own Cheetah for the price of a game, and theirs will do burnouts on the streets of Vice City.
FAQ
How much does the real GTA 6 Grotti Cheetah cost?
£1 million, about $1.3 million. Selfridges sells it only through its Personal Shopping service, not online.
Where can I see the real Grotti Cheetah?
At Selfridges on Oxford Street in London, in the Visit Vice City pop-up at The Corner Shop, from November 9 to 28, 2026.
What car is the real Grotti Cheetah based on?
A Ferrari Testarossa, rebuilt by West Coast Customs for Rockstar with a pink-to-blue fade, Grotti rabbit badges and a Leonida plate.