By Everyone in the video is in a hurry, except one man on a bicycle. Chef Choi Kang-rok rolls through Seoul at his own pace while the people around him run, and somehow he gets there anyway. That’s the joke at the centre of “The Wait Is Over” (기다림은 끝났다), the 60-second GTA 6 ad PlayStation Korea released on November 12, a week before launch.
Who’s in it
The cast is picked for Korean viewers, and it’s a wide net:
- Choi Kang-rok, the chef Korean audiences know from Netflix’s Culinary Class Wars (흑백요리사), on the slow bike.
- Jay Park, hip-hop artist and producer, and Oh Yul and Ryul of LNGSHOT, caught in the middle of a workout.
- Chodan and Magenta of the band QWER, at rehearsal. It’s their second job with PlayStation Korea after last year’s Christmas carol video “Be Happy”.
- Seong Seung-hon, the veteran esports caster, who keeps talking into his mic until he too gets pulled into the wait.
A chef, a rapper, a band and a caster. Different crowds, one console.
How the ad plays out
It opens on an ordinary day in Seoul: practice, training, a broadcast. Then a strange blue light crosses the city. One by one, everybody drops what they’re doing and follows it. Halfway through, the light turns pink and the streets start to change, and each of them ends up at home in front of a PS5. From there the ad cuts to official GTA 6 footage from Vice City.
The colour change is the part I liked most. Blue to pink is the whole GTA 6 look in two steps, the cool Seoul evening sliding into Vice City’s sunset neon, the same shift you see on the hero image above. When I grade light for a scene, a hue change like that is the cheapest way to tell the viewer “we’re somewhere else now”, without a single cut. Here it does the job in a few seconds, and you don’t need a word of Korean to follow it.
I’ll be honest, the ad is lighter than the trailers Rockstar makes itself, and that’s fine. It isn’t trying to sell the story. It’s selling the feeling of a Thursday evening in November when you finally go home and turn the console on.
The GTA 6 DualSense, priced in won
The same announcement gives the Korean price of the DualSense GTA VI Limited Edition: black and white versions, ₩129,000 each, pre-orders open now at official retailers, release on November 19 alongside the game.
Korea opens early
Korean players are among the first in the world to start. The store listing points to 00:00 KST on November 19, at the same moment as Japan, with only New Zealand and Australia ahead. The price, the adults-only rating and the language details live on our GTA 6 in South Korea page, and the full schedule covers every region.
Local campaigns like this are popping up everywhere in the last week: Japan got in-store promotions, Miami got its Heat trailer. Seoul got a chef who refuses to hurry. Six days from now, at midnight, you’ll find out whether he had the right idea.
FAQ
What is PlayStation Korea’s “The Wait Is Over” ad for GTA 6?
A 60-second ad released on November 12, 2026, with chef Choi Kang-rok, Jay Park, LNGSHOT, QWER’s Chodan and Magenta, and caster Seong Seung-hon. A light leads each of them home to a PS5, and the ad ends with GTA 6 footage.
How much is the GTA 6 DualSense in Korea?
₩129,000 for either the black or the white version. Pre-orders are open, and the controller comes out on November 19.
Where can I watch PlayStation Korea’s GTA 6 ad?
On PlayStation Korea’s official YouTube channel, and in the player at the top of this page.